The new Heidi.com flagship store in Neuchâtel, Switzerland, embodies the initial outing of the ‘Retail of Tomorrow’ total style and consumer-communications programme
We love to shop. This we know. But the way in which we purchase goods and services and the kind of brand experience we expect this to provide is changing now more than ever. Enter the cutting-edge ‘Retail of Tomorrow’ total store-design and style and consumer-communications programme. (Psst. It’s here nowadays.) (by Simon Keane-Cowell)
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